By Kane White, CEO & Founder, Britannia Bullion
Well, here we are again.
The end of another year. And what a year it has been.
To say the last twelve months have been intense would be an understatement. Volatile, unpredictable, fast moving, and at times overwhelming. Yet also defining.
Over the past seven months, we set a clear vision, a clear goal, and a clear timeframe, and together, we delivered it. I want to begin by saying a genuine thank you to every individual who placed their trust not only in Britannia Bullion, but in me and my team personally. That trust is never taken lightly.
This has been a year of growth, learning, and responsibility.
Gold has had what many would describe as a strong year. Over the last twelve months, the gold price has risen north of 50%. That is not commentary. That is fact.
For those who already held gold coming into this year, congratulations. You were positioned in an asset that historically performs when uncertainty rises, and uncertainty certainly arrived.
Now, to be absolutely clear:
Past performance is not a guide to future results. Prices can rise as well as fall. This article is not financial advice.
What it is, however, is a reflection on context.
In my personal opinion, and this is clearly my opinion, a 50% move may not prove to be the most significant part of this cycle. I believe it could look modest when viewed against what may lie ahead...
That view is shared by others I respect deeply.
Matthew Jones, a close friend, mentor, and business partner, and founder of Analyst, has publicly stated that in his view, gold could see a minimum rise of north of 25% next year, given the reality of what is unfolding globally. That is his opinion, not a promise or guarantee.
I agree with Matthew's views, and I stand by him, justification behind that opinion is rooted in observable global conditions rather than speculation. We are seeing sustained geopolitical tension across multiple regions, elevated risk of conflict, unprecedented levels of global debt, and ongoing pressure on major currencies. At the same time, confidence in traditional financial systems is being tested by persistent inflation, fragile banking structures, and rising government borrowing costs.
Historically, periods marked by these combined factors, heightened geopolitical risk, currency pressure, and declining confidence in institutions, have often coincided with increased demand for gold as a store of value. That historical context is central to Matthew’s outlook.
To be clear, this is not a forecast and not financial advice. Markets do not move in straight lines, and gold prices can rise as well as fall. However, when experienced analysts independently arrive at similar conclusions based on the same global signals, it reflects a level of concern that is difficult to ignore.
In short, the opinion is driven not by optimism, but by caution, a recognition that the world is entering a period where uncertainty is no longer an exception, but the backdrop.
The important point is not the number.
It is the environment.
Next year will be huge.
In my view, no. I don’t see things getting calmer. I see complexity increasing.
Interestingly, when I posed a very simple, factual question to artificial intelligence, removing emotion entirely, the answer aligned closely with what many of us already feel instinctively.
Question:
“Is there financial volatility and concern about war right now, based on facts?”
Answer:
“Yes. There is noticeable financial volatility. Markets are fluctuating as investors react to geopolitical tensions, trade disputes, and uncertainty in energy and commodities. Gold and silver have recently reached record highs as investors seek safe havens.
Yes. There is real concern about war and geopolitical risk globally. Armed conflict and geopolitical tensions are ranked among the top global risks in 2025.”
That isn’t fear.
That’s observation.
We are living in a world that is heavily indebted.
A world where the global reserve currency is under increasing pressure.
A world facing persistent inflation, rising interest costs, geopolitical tension, and the growing risk of recession.
Historically, these conditions have often coincided with strong performance in real assets, particularly gold.
Again, not because gold is perfect, but because it exists outside political promises, debt cycles, and monetary experimentation.
While cash savings accounts and ISAs may currently offer around 4% per annum, gold has seen an uplift of over 50% in the last year.
That contrast does not mean one is “right” and the other is “wrong”. It simply highlights how different assets respond to different environments.
Gold does not generate yield.
It does not rely on counterparties.
It does not need a functioning financial system to exist.
It simply is.
This time of year naturally brings reflection. About family. About responsibility. About the future we are building.
My role has always been simple:
To highlight risk honestly.
To explain opportunity clearly.
And to allow people to make informed decisions for themselves.
This is not about fear.
It is about awareness.
If history teaches us anything, it is that moments of calm rarely announce themselves, and moments of change often arrive quietly before they are widely understood.
As we move into Christmas, I want to thank every client, supporter, and reader for being part of this journey. Your trust matters more than any metric.
Whatever you choose to do next year, do it informed, calm, and considered.
And above all, enjoy the festive period with the people who matter most.
Merry Christmas,
Kane White
CEO & Founder
Britannia Bullion
Important notice:
This article is provided for information and commentary purposes only. It does not constitute financial advice or a recommendation to buy or sell any asset. Gold prices can go up as well as down, and past performance is not a guide to future results.