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Last Tuesday, I genuinely thought I was witnessing the greatest marketing moment since Jack met Daniels and my glass of Coke finally found its purpose .
I thought my lottery numbers had come up, the most powerful third party endorsement of my product, I could have ever wished for, Christmas, this year came early.
There it was: A video of Warren Buffett the world’s most famous gold sceptic '(although to be fair, calling gold a pet rock is quite amusing) praising gold, forecasting explosive growth, and sounding like he was ready to trade Berkshire Hathaway for a couple of Queen’s Beast Completers
My first thought? “This was the Champions League Final of gold marketing. Buffett + Bullion… a once-in-a-generation fixture.”
My second thought?“…That’s odd, would Warren Buffet ,a global phenomenon in the world of finance really be asking me to 'hit the like button?, unlikely.
My third thought, two minutes later:
“Fudge me!. It’s AI. “I’d just been deep faked by Warren Buffett.”
And that, ladies and gentlemen, is the world we live in.
Digital life is now a carnival of illusions. We have:
AI voicess, AI faces, AI videos, AI articles, AI influencers, AI girlfriends (mute button quite handy),…and AI Warren Buffett telling me to buy gold*
*Honestly, I respect the hustle. Man always gonna hustle, Man got to hustle.
Today, anything you see online could be:
Real, Edited, AI-generated, Wishful thinking, Strangely convincing nonsense
We’ve reached the point where you question everything:
“Is this real?”
“Was this approved?”
“Did this person actually say this, or is this a deep fake stitched together in a basement?”
“Has reality just turned into a TikTok filter?”
It’s a new era of uncertainty — and it raises a simple, uncomfortable truth:
How do you store value in a world where value itself can be faked?
Think about what most people now call “wealth”:
Numbers on a banking app, Numbers on a screen, Crypto in a wallet, Tokens on an exchange, Pixels representing shares in companies with names nobody can pronounce
Everything is virtual.
Everything is abstract.
Everything exists only because we all agree to believe in it.
Until, of course, a system goes down…a bank “pauses withdrawals”…or a politician announces “temporary measures”…and suddenly that digital wealth feels about as stable as Bambi on ice.
Meanwhile… sitting quietly in the corner…unchanged, unbothered, undefeated…is gold.
The one asset that isn’t pretending to be real.
It is real.
You can hold it.
You can weigh it.
You can drop it on your foot and swear at it.
It’s the same today as it was 5,000 years ago, and it will be the same 5,000 years from now.
The more digital the world becomes
The more deep fakes we see…
The more the line between reality and illusion blurs…
…the more valuable something physical becomes.
Gold is the only major asset that can’t be deep faked, edited, hacked, frozen, wiped, or reprogrammed.
You can’t create “GoldGPT”.
You can’t download an ounce.
You can’t 3D print it.
You can’t inflate it.
In a world where everything is virtual?
Reality becomes the premium product.
Or at least, AI Buffett did.
But the joke actually lands in gold’s favour:
If a fake video can trick you…
If online “facts” can lie…
If the digital world can rewrite itself at will…
…then the only thing you can trust is something the internet cannot fabricate.
And that, funnily enough, is exactly the business we’re in.
If you’re ready to step out of the digital illusion and into something tangible, it begins with your first ounce.
Buy now. Warren Buffet said you should.