By Kane White, CEO & Founder, Britannia Bullion
Every so often, the mainstream press says something that makes you stop and take notice. This week, the BBC did exactly that.
For years, gold has quietly risen in the background. Quietly bought. Quietly trusted. Quietly performing.
But now it’s not so quiet.
In a recent piece titled "Why gold is glistening in uncertain times" (BBC News, August 2025), the BBC has finally echoed what many of us have been shouting for months, if not years: gold is becoming impossible to ignore.
You can read their full article here: BBC – Why gold is glistening in uncertain times.
Because when gold gets coverage on the BBC, it’s no longer just a story for economists and bullion dealers.
It’s now in front of millions of everyday people. And when mainstream attention turns toward gold, that’s often the signal that smart money has already moved, and now the rest of the crowd is catching on.
This is the point at which the stampede begins (I think)...
Let’s quickly unpack what’s happening:
Record central bank demand. Not speculation, real physical buying.
Geopolitical risk everywhere. From Ukraine to the Middle East to Asia.
Currency instability. With inflation still biting, people are losing trust in paper money.
Stock market nerves. Bubbles, corrections and endless uncertainty.
Gold, as the BBC admits, is now not just a “safe haven”, it’s becoming a primary destination for global wealth.
That’s a big shift. And one you’d be wise not to overlook.
When the institutions move, they do so quietly, before the public catches on. That’s how they preserve value and position themselves early.
But when it hits the BBC? It means the moment is now.
And the crazy part? Despite everything, gold still feels like it’s on sale.
Gold, in nominal terms, is at or near record highs. But relative to the sheer size of debt and money creation, its value hasn’t expanded anywhere near as much.
In the 1970s, when debt and money supply surged, gold re-priced dramatically higher to “catch up” with the financial reality. Many analysts believe a similar re-pricing could happen again, as gold tends to lag until confidence in debt/fiat weakens further.
We’re talking about one of the only assets on Earth that:
Has no counterparty risk
Can be held physically, outside the system
It is recognised globally and historically as real money
As a father and business owner, I don’t care for hype. I look at the long-term truth. And gold has proven itself for over 5,000 years.
Right now, I believe we’re staring at one of those rare windows, where mainstream media is finally catching up to a trend that’s been quietly building for months.
The question is: will you act before the rush?
I don’t do hard sales. I offer straight facts, honest insight and options for people who want to protect their wealth, their savings, and their family’s future.
If that’s you, reach out any time.
Gold goes up, as well as down.
https://offers.britanniabullion.com/your-beginners-guide-to-investing-in-gold