By Kane White, CEO & Founder of Britannia Bullion
Every now and then, you read something that makes perfect sense, not because it’s complicated or clever, but because it’s grounded in simple truth.
This week, an article from Portfolio Adviser laid out exactly why gold continues to climb in 2025. And it echoed something I’ve been saying for years, quietly, patiently, and now more loudly than ever:
Gold works, and I think it is fair to say, history has repeatedly shown us this.
Let’s Break It Down
Here’s the simple version, in plain English, the way I would like to read it (simple).
According to their analysts and some of the world’s largest firms, gold currently has strong momentum. Why?
Because the world doesn’t feel stable.
And when things feel shaky, whether that’s the economy, geopolitics, or central banks making uncertain moves (such as buying Gold), money (we) looks for safety.
That’s where gold comes in.
It’s not just a hedge against inflation or a safe haven in times of war (though it serves both purposes). It’s now being treated as a long-term, core asset, not a speculation.
IMAGE OF GOLD SAFE
And this isn’t just my opinion. It’s coming from:
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BlackRock
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UBS
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JP Morgan
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The World Gold Council
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And central banks around the world
They’re not guessing. They’re acting. And they’re buying physical.
Big Names Are Saying It, But Why Aren’t We Listening?
In my view, the real issue isn’t whether gold will perform well; it’s that most of the public still hasn’t caught on, or worse, doesn't have a clue about gold's powerful potential.
Even with gold reaching new highs in 2025, most everyday savers still don’t own any. And yet, the institutions that shape the markets, banks, governments, and sovereign funds are piling in (but are you?)
They know the value of real assets in a world full of paper promises.
So What’s Driving Gold Right Now?
Here’s the key message from the Portfolio Adviser piece, made simple:
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Uncertainty is everywhere. Interest rates, debt levels, and global tension- none of it feels solid.
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Confidence is falling. People no longer trust the system as much as they once did.
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Gold is physical, reliable and globally recognised. It doesn’t rely on anyone else’s promise.
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The demand is rising, but the supply isn’t. That’s why prices are likely to stay strong.
It’s a classic case of supply and demand, with a twist of common sense.
What I Think (And Why I’m Writing This)
As a father, I look at all of this and think of my son’s future. If the system fails, the banks, the pound, even the way we’re “allowed” to use our money, what options do we really have?
I’m not saying gold is the answer to everything. But I am saying this:
It’s one of the few things in this world that isn’t built on debt, confidence or political convenience.
And I don’t know about you, but that means something to me. The fact that Gold is and has always been there for me and my family whenever we have needed a helping hand is something I appreciate. Over the last 12 months, the price of Gold has risen by approximately 30% at the time of writing this article. In my eyes, that is amazing, and if it is British Legal Tender, it's VAT & CGT free!
Final Thought
We don’t need to overcomplicate this.
When everyone from BlackRock to the Bank of England is moving towards physical gold, we should at least stop and ask why.
If you’d like to discuss this in more detail, no pressure, just straight talk - you know where I am.
Be proactive. Be protected. Be prepared.
The information provided in this article is for educational purposes only and does not constitute financial advice. Past performance is not indicative of future results. The value of investments can fluctuate, and you may not recover the amount originally invested. Tax treatment depends on individual circumstances and may be subject to change. If you are unsure, please seek independent financial advice.
