Everyone's Buying Gold, Except the People Who Probably Should Be...

Everyone's Buying Gold, Except the People Who Probably Should Be...

By Kane White, CEO & Founder,  Britannia Bullion

Banks and Gold

While most people are still waiting for the headlines to tell them what to do, the world’s central banks have already made their move.

According to the latest World Gold Council survey, 95% of central banks plan to increase their gold reserves in 2025. Not “might.” Not “thinking about it.” They’ve already made the decision. (I wrote about this a few weeks ago, and it is here.)

That’s a massive shift,  and it’s not by accident.

Why? Because they’re losing trust in paper.

These are the people who print the money. Who manages the reserves? If they’re worried about fiat currency losing its purchasing power, shouldn’t that make us pause?

They’ve made it very clear:

  • Gold has outperformed most fiat currencies

  • It’s shielded them from inflation and political fallout

  • It gives them real value, held outside of the system

A Move from Dollars to Gold, Quiet but Powerful

One of the key reasons for this shift is geopolitical tension. The dollar is now being used as a weapon, frozen, sanctioned, and politicised.

So, central banks are stepping back.

They’re moving reserves into gold and even pulling their gold out of London and New York. India, Nigeria, and others are now holding their gold at home,  just in case they’re ever told they can’t access it.

Let that sink in.

The New Reserve Standard

According to the ECB and Financial Times, gold has now overtaken the euro to become the second-largest reserve asset in the world, right behind the US dollar:

  • Gold: 20%

  • Euro: 16%

  • Dollar: 46%

But even that’s changing fast. The writing’s on the wall.

The big players are quietly accumulating, while retail investors and savers remain in cash, trusting a system that's showing signs of strain.

What Does This Mean for You?

This is not advice. I’m not here to tell you what to do. But I am here to help you see what’s happening and without the fluff.

Gold has risen over 30% in the last 12 months, and it could push well past £3,000 an ounce if these trends continue. Some forecast £4,000+ if the geopolitical climate worsens or if global stagflation deepens.

But what worries me is this:

While 95% of central banks are buying, 99% of the general public isn’t even watching.

That’s what keeps me up. As a father. As a founder. As someone who’s seen too many people take action when it’s already too late.

Final Word

In a world full of noise, gold doesn’t shout.

It just holds its value, quietly, confidently, and consistently.

And if it’s good enough for the central banks…
Perhaps it’s time for more people to start asking why.

I think there is only one way this is all going to pan out.

Kane White
Kane White
Founder & CEO | Precious Metals Specialist
Gold Bidder
Britannia Bullion
Montford Group
07960 594 422
kane@goldbidder.co.uk
kane@britanniabullion.com
www.goldbidder.co.uk
www.britanniabullion.com
 
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